CT Digital Media Business Network

Avid just announced that the first version of Avid Studio for the iPad is now available on the Apple App Store. If you have been using Avid Studio at home for years and always wanted to use it on the road, now you will be able to, albeit in a lighter format. Avid Studio for iPad is priced at just $4.99 and is said to be easy enough for first-timers, yet sophisticated enough for more advanced editors.

It’s a digital world.

Most businesses, brands, and marketers are looking for social media activity around their video programming these days, whether the videos themselves are traditional ads or more content oriented. But for a video to truly "go social," it's got to be designed from the ground up to actually deserve that social buzz

Boxee had already announced that they were going to to stop supporting the computer application, available for PC, Mac and Linux, they had made. But they never mentioned they were going to completely remove it from their site, yet, that is exactly what they've now done. Boxee is now focusing solely on the Boxee Box hardware since they believe that the future of the digital living room is not the PC.

When history looks back on this week in the viral video world, the only thing they'll remember is the Super Bowl and all the various online video buzz the commercials generated.

Stupeflix announced today, at the Business Video Expo, that they are changing the way they connect to developers and allow access to the Stupeflix video creation suite API. Whereas it was somewhat cost prohibitive in the past, they are now lowering the price of both access and video rendering to commoditize video creation.

Here's a tremendous way to get your ad money's worth: stick two products into one ad and continue the insane branded insanity of some of the most popular commercials in the world.

When I shared this year's Honda Super Bowl commercial a few days ago, I mentioned that it was a popular strategy these days for brands to release their Super Bowl commercial prior to the actual game and the actual television airing of the ad. But it's even more popular than I thought--and far more popular a strategy this year than ever before. And it's made me realize that something we've joked about for a very long time has finally come true: the game officially doesn't matter anymore, not even for the commercials

Two years ago, I took a look at Vzaar , an online video hosting & delivery platform,

YouTube is rolling out six new educational channels focusing on math, science, history, art/culture, and astronomy .

The verdict is in: Online videos are the new marketing method for businesses, both small and large alike.

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear this company's name mentioned and here’s why - Bluefin Labs is helping marketers pinpoint the precise social buzz of a TV show and the ads within it, and that's why agencies like Starcom, MediaVest and Mediacom have signed on to use the company's metrics to inform its online and TV buys

This past January was a good one for Hollywood, although it goes to show that year-over-year comparisons for specific months is a pretty short-sighted way of looking at this particular business, which entirely relies on product.

The Wall Street Journal announced it will launch a YouTube channel today that features “soft news” instead of “hard news.”

As you're thinking about your marketing plans for the rest of 2012, there has never been a better time to learn how video, together with social media marketing, can increase the overall impact of all your marketing campaigns. Join ReelSEO & Brightcove for a FREE webinar ,

We all know it's important that we upload video content on a regular basis because it helps us build momentum, increases our videos' ranking in search, and keeps our audience engaged. But sometimes keeping up with a regular schedule is just too difficult because our content requires high production value that's unreasonable to pull off on a weekly basis. Other times it's just because we don't have any more ideas for video content.

Last week, Philip DeFranco's original YouTube channel, SourceFed, made its debut.

LG would not be where they are if they had always placed all their eggs in one basket and that was never more evident than it was when I visited with them at CES. Aside from a stunning, and I mean stunning

Back in the day, when people actually visited video rental places, movies that either had a short life in theaters or went straight to video basically had to hope the millions of people sifting through the new release shelves would find their video cover and hope that its lack of familiarity would go overlooked.

It's virtually impossible to be in the automotive space and not have to rely on online video for promotion. While Twitter and Facebook are important to the automotive industry to get the word out on new products, shows, trends and news, online video brings out the enthusiasts.