Marketing and PR

We have our final notes from the recent roundtable on digital media measurement and monetization (the full document is at the bottom).  The debate, led by Bruce Haymes, SVP of product for Nielsen, focused on a number of questions and potential solutions raised by roundtable participants.  Key discussion points were as follows:

 Being a genius vs. having a genius.

We can think of ourselves as being a genius or can we re-frame the creative process by thinking we have a genius.

What an incredible insight.

 I gave a talk at for the Entrepreneurial Woman's Network Connecticut Chapter yesterday.  I thought some of you might appreciate the presentation. There's a lot of good data on what people are and are not doing online as well as some ideas of how you should be thinking about the media for your business. 

I've attached the notes from our January 30th roundtable on the connected TV.  We had a very lively discussion with about two dozen exectives.  You can download the PDF of the notes below.  Here is a summary of the discussion:

You and your guests are invited to join us at Connecticut's largest monthly business networking event.  Meet new business contacts, connect with existing contacts, increase your sales & market your company's goods & services.

Event: Connecticut Business Hall Of Fame Statewide Networking Event

Date: THIS Friday, December 19, 2008
Time: 7:30 a.m. to 9 a.m. (Doors open at 7 a.m.)
Place: Connecticut Laborers' Council Offices, 475 Ledyard St., Hartford, CT, free & easy parking.
Admission: Free.